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Tonner, A. (2008) Celebrity chefs as brand and their cookbooks as marketing communication. In: Academy of Marketing Conference, 2008-07-08 - 2008-07-10. (Unpublished)
Caemmerer, Barbara and Wilson, Alan (2007) An investigation into the service orientation discrepancy phenomenon in a public sector setting. In: Academy of Marketing Conference, 2007-07-03 - 2007-07-06.
Horne, S. and Hewer, P.A. and Kerr, K. (2003) Determining customer needs for living skills and the impact of these needs on services design. In: Academy of Marketing Conference, 1900-01-01.