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Number of items: 6.
Walsh, G. and Dinnie, K.J. and Weidmann, K.P. (2006) How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany. Journal of Services Marketing, 20 (6). pp. 412-420. ISSN 0887-6045
Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373. ISSN 1350-231X
Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.
Dinnie, Keith J. (2004) Country-of-origin 1965-2004: a literature review. Journal of Customer Behaviour, 3 (2). pp. 165-213. ISSN 1475-3928
Dinnie, Keith J. (2002) Implications of national identity for marketing. Marketing Review, 2 (3). pp. 285-300. ISSN 1469-347X
Dinnie, K.J. (2005) Nation Branding: Concepts, Issues, Practice. Butterworth-Heinemann. ISBN 0-7506-8349-X
This list was generated on Fri Mar 6 19:12:25 2015 GMT.