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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Number of items: 6.

Article

Walsh, G. and Dinnie, K.J. and Weidmann, K.P. (2006) How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany. Journal of Services Marketing, 20 (6). pp. 412-420. ISSN 0887-6045

Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373.

Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.

Dinnie, Keith J. (2004) Country-of-origin 1965-2004: a literature review. Journal of Customer Behaviour, 3 (2). pp. 165-213. ISSN 1475-3928

Dinnie, Keith J. (2002) Implications of national identity for marketing. Marketing Review, 2 (3). pp. 285-300. ISSN 1469-347X

Book

Dinnie, K.J. (2005) Nation Branding: Concepts, Issues, Practice. Butterworth - Heinemann. ISBN 0-7506-8349-X

This list was generated on Mon Sep 26 20:02:51 2016 BST.