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Discover Open Access research at Strathprints

It's International Open Access Week, 24-30 October 2016. This year's theme is "Open in Action" and is all about taking meaningful steps towards opening up research and scholarship. The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Explore recent world leading Open Access research content by University of Strathclyde researchers and see how Strathclyde researchers are committing to putting "Open in Action".


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Number of items: 6.


Walsh, G. and Dinnie, K.J. and Weidmann, K.P. (2006) How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany. Journal of Services Marketing, 20 (6). pp. 412-420. ISSN 0887-6045

Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373.

Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.

Dinnie, Keith J. (2004) Country-of-origin 1965-2004: a literature review. Journal of Customer Behaviour, 3 (2). pp. 165-213. ISSN 1475-3928

Dinnie, Keith J. (2002) Implications of national identity for marketing. Marketing Review, 2 (3). pp. 285-300. ISSN 1469-347X


Dinnie, K.J. (2005) Nation Branding: Concepts, Issues, Practice. Butterworth - Heinemann. ISBN 0-7506-8349-X

This list was generated on Wed Oct 26 15:31:15 2016 BST.