Browse by Author or creator

2013

Paliwoda, Stanley (2013) Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda. International Journal of Research in Marketing. IJRM-D-11-00493. ISSN 0167-8116 (Unpublished)

2012

Paliwoda, Stanley; Melewar, T.C. and Gupta, Suraksha, eds. (2012) Foreword. In: Strategic international marketing. Palgrave. ISBN 9780230580244

Paliwoda, Stanley and Laforet, Sylvie and Chen, Junsong (2012) Editorial: introduction to the Focus on China special issue. Journal of World Business, 47 (1). pp. 1-3. ISSN 1090-9516 (Unpublished)

Laforet, Sylvie and Paliwoda, Stanley and Chen, Junsong (2012) Focus on China - special section : introduction. Journal of World Business, 47 (1). pp. 1-3. ISSN 1090-9516

2011

Paliwoda, Stanley and Stewart, Malcolm (2011) Advertising agency’s B2B relationship with MNC’s across the UK, France and Germany : with particular reference to internet promotional standardisation strategy. In: IMP Conference 2011, 2011-04-11.

Paliwoda, Stanley (2011) Critically evaluating the IMP research contribution. Industrial Marketing Management, 40 (6). pp. 1055-1056.

Paliwoda, Stanley and Stewart, Malcolm (2011) Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs' and advertising agencies in the UK, France and Germany. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.

2010

Paliwoda, S.J. (2010) IP - Do Experts know better? In: 3rd IP Management Poland Conference, 2010-03-10.

2009

Andrews, T.G. and Banomyong, R. and Paliwoda, S.P. (2009) Brand internalization: towards a qualitative diagnosis. In: Asia-Pacific Marketing Conference, 2009-12-01. (Unpublished)

Paliwoda, S.J. (2009) Exporting, international and global marketing management: beyond the fundamentals. In: The Marketing and Management Collection, Henry Stewart Talks Ltd, 1900-01-01.

Paliwoda, S.J.; Jolly, Adam, ed. (2009) International marketing. In: The Growing Business Handbook. Kogan Page, London, pp. 394-399. ISBN 978 0 7494 5548 4

Paliwoda, S.J.; Hackley, Chris, ed. (2009) Advertising client-agency relationships : the decision-making structure of clients. In: Advertising. Sage Library in Marketing, 1 . Sage Publications, London. ISBN 9781412934299

Chandrasen, Abhirarm and Paliwoda, Stanley J. (2009) Country of assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective. Journal of Marketing Management, 25 (5-6). pp. 483-499. ISSN 0267-257X

Paliwoda, S.J.; Jolly, Adam, ed. (2009) Managing the challenges of international growth. In: Europe: A Practical Guide to Company Formation, Employment Law and Taxation Across the EU. Business Insights . Kogan Page. ISBN 9780749450816

Paliwoda, S.J.; Jolly, Adam, ed. (2009) The challenge of marketing to the EU. In: Business Insights: Europe - A Practical Guide to Company Formation, Employment Law and Taxation Across the EU. Kogan Page, United Kingdom. ISBN 9780749450816

Paliwoda, S.J. and Slater, Stephanie (2009) Globalisation through the kaleidoscope. International Marketing Review, 26 (4/5). pp. 373-383. ISSN 0265-1335

Paliwoda, S.J. (2009) IP: demanding challenges for marketing. In: 2nd IP Management International Forum, 2009-03-11 - 2009-03-13.

Paliwoda, S.J. and Andrews, T.G. and Banomyong, R. (2009) Institutionalizing the brand at the multinational enterprise: towards a qualitative diagnosis. In: 3rd Asia Pacific Marketing Conference, 2009-12-09 - 2009-12-11. (Unpublished)

Paliwoda, S.J. and Slater, J. and Slater, S. (2009) Strategic inertia and the Japanese pharmaceutical industry. Multinational Business Review, 6 (4). pp. 1-23. ISSN 1525-383X

Slater, Stephanie and Paliwoda, Stanley and Slater, Jim (2009) The global implementation of the 'winner's competitive cycle'. Asia-Pacific Journal of Business Administration, 1 (2). pp. 144-154. ISSN 1757-4323

2008

Paliwoda, Stanley J. and Ryans, John K. (2008) International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham, United Kingdom. ISBN 978 1 84376 649 0

Ibeh, K.I.N. and Vissak, T. and Paliwoda, S.J. (2008) Internationalising from the European periphery: triggers, processes, and trajectories. Journal of Euromarketing, 17 (1). pp. 35-48. ISSN 1049-6483

Vrontis, Demetris and Paliwoda, Stanley J. (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159.

Vrontis, Demitris and Paliwoda, Stanley J. (2008) Branding and the Cyprus wine industry. In: Academy of Wine Business Research Conference, 2008-07-17 - 2008-07-19.

Ryans, J.K. and Paliwoda, S.J.; Paliwoda, S.T. and Ryans, J.K., eds. (2008) Critical writings in international marketing. In: International Marketing: Modern and Classic Papers. Edward Elgar, United Kingdom. ISBN 978-1-84376-649-0

Paliwoda, Stanley J.; Jolly, Adam, ed. (2008) Managing the challenges of international growth. In: Growing Business Handbook. Kogan Page, London, pp. 275-278. ISBN 9780749453466

Paliwoda, S.J. and Petrovici, D. (2008) Reasoned action and food choice in a transitional economy. Journal of East West Business, 14 (3-4). pp. 249-270. ISSN 1066-9868

Paliwoda, S.J. and Vrontis, D. (2008) Wine branding:developing a framework for the Cyprus wine industry. In: Global Business and Technology Association, GBATA Conference, 1900-01-01.

Paliwoda, S.J. and Vrontis, D. (2008) Wine marketing: a survey investigation in the Cyprus wine industry. In: CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference, 2008-03-28 - 2008-03-29.

Paliwoda, S.J. (2008) The impact of international marketing on SME's. In: CIM Marketing Summit, 2008-04-05.

2007

Paliwoda, S.J. (2007) Ethnicity and decision making for internationalization. Management Decision, 45 (10). pp. 1622-1635.

Paliwoda, S.J. and Vissak, T. and Ibeh, K.I.N. (2007) Internationalising from the European periphery: triggers, pressures and trajectories. Journal of Euromarketing, 17 (1). pp. 35-48. ISSN 1049-6483

Paliwoda, S.J. and Librowicz, M. (2007) Positioning a MBA program against the effects of ideology, culture and economic growth. Journal of Teaching in International Business, 19 (1). pp. 5-27. ISSN 0897-5930

Petrovici, D. and Paliwoda, S.J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276.

Paliwoda, S.J. and Slater, J. and Slater, S. (2007) The influence of national culture on management style: are managers in Asia becoming less averse to change? In: Academy of Marketing Science Conference, 2007-05-01.

Paliwoda, S.J. and Marinova, S. (2007) The marketing challenges within the enlarged single European market. European Journal of Marketing, 41 (3-4). pp. 233-244. ISSN 0309-0566

Paliwoda, S.J. and Lou, G. and Luk, P. and Chau, C. (2007) The practice of guanxi in the western setting: an exploratory study. In: Academy of International Business Conference, 2007-06-14 - 2007-06-28.

2006

Slater, J. and Paliwoda, S. and Pease, S. (2006) The erosion of stable shareholder practice in Japan ("Anteikabunushi Kosaku"). International Business Review, 15 (6). pp. 618-640. ISSN 0969-5931

Paliwoda, S.J. and Pease, S. and Slater, J. (2006) Globalisation, Levitt and the evidence from modern day Japan and Singapore. In: Academy of Marketing Science, 2006-05-24 - 2006-05-27.

Paliwoda, S.J. and Chen, J. (2006) The internal influence of three dimensional knowledge on consumer acceptance of a brand from the multi-branding firm. In: 5th Annual Hawaii International Conference on Business, 2005-05-26 - 2005-05-29.

Vardar, N. and Paliwoda, S.J. (2006) Coca Cola - the enduring heritage brand in Britain and Turkey. Advertising Express, VI (1). pp. 49-60. ISSN 1749-740X

Paliwoda, S.J. and Luk, P. and Chua, C. (2006) Guanxi in risk taking and uncertain business conditions: a universal practice? an exploratory study. In: Academy of International Business Annual Conference, 2006-06-23 - 2006-06-26.

Chen, J. and Paliwoda, S. (2006) Identifying and measuring knowledge transfer in the consumer new brand purchase decision. Journal of Euromarketing, 15 (3). pp. 51-72. ISSN 1049-6483

Paliwoda, S.J. and Pease, S. and Slater, J. (2006) Internationalization - positions, paths and processes: the evidence from Japan and Singapore. In: Annual Conference on Corporate Strategy (ACCS), 2006-05-19 - 2006-05-20.

Gonzales, A. and Paliwoda, S.J. (2006) Segmenting the older consumer for online travel. Marketing Review, 6. pp. 331-348. ISSN 1469-347X

Paliwoda, S.J. (2006) Trading with China: winners and losers. In: International Conference on Contemporary Business (ICCB), 2006-09-21 - 2006-09-22.

Paliwoda, S.J. and Shermeen, S. and Kosunen, J. (2006) The internationalisation of SMEs for LDCs: the case of Bangladesh. In: Academy of Marketing Annual Conference, 2007-07-01.

Paliwoda, S.J. (2006) The successful transfer of a North American MBA to Eastern Europe: the case of the WSE-ESG-UQAM Canadian partnership. In: AACSB World Class Practices in Management Education, 2006-10-15 - 2006-10-17.

2004

Ryans, J. and Paliwoda, S.J.; Paliwoda, S.J. and Ryans, J.K., eds. (2004) Landmarks in the mapping of international marketing. In: Marketing Mind Prints. Palgrave, United Kingdom. ISBN 9781403906823

Chen, J. and Paliwoda, S.J. (2004) The influence of the company name in consumer variety seeking. Journal of Brand Management, 11 (3). pp. 219-231.

2003

Crawford, I. and Paliwoda, S.J. (2003) An analysis of the Hastings review: "The effects of food promotion on children". Food Advertising Unit, Advertising Association, London, UK.

Rod, M.R.M. and Paliwoda, S.J. (2003) Multi-sector collaboration: a stakeholder perspective on a government, industry and university collaborative venture. Science and Public Policy, 30 (4). pp. 273-284. ISSN 0302-3427

Paliwoda, S.J.; Baker, M., ed. (2003) International marketing: the issues. In: The Marketing Book (5th Edition). Butterworth - Heinemann, United Kingdom. ISBN 0750656255

2002

Chen, J. and Paliwoda, S.J. (2002) Adoption of new brands from multi-branding firms by Chinese consumers. Journal of Euromarketing, 12 (1). pp. 63-77. ISSN 1049-6483

Paliwoda, S.J.; (2002) Can you manage it? (editorial). In: UCAS 2002 Yearbook for Business Studies. Trotman.

2001

Paliwoda, S.J. and Kirkup, M. and Barron, C. and Jackson, C.L. and Poon, I. (2001) Critical case in e-marketing. Unknown Publisher.

Paliwoda, S.J.; (2001) Welcome to the worlds of business (editorial). In: UCAS 2001 Yearbook for Business Studies. Trotman.

1999

Paliwoda, S.J.; Tung, Rosalie L., ed. (1999) International marketing. In: The IEBM Handbook of International Business. IEBM Handbook Series . International Thomson Business Press, pp. 296-305. ISBN 1861522169