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Wilson, Alan and Evanschitzky, Heiner and Brodbeck, Heinz (2012) Living the brand in socio-ecological banks. In: AMA SERVSIG International Research Conference 2012, 2012-06-07.

Blut, M. and Backhaus, C. and Heussler, T. and Woisetschlager, D. M. and Evanschitzky, H. and Ahlert, D. (2011) What to expect after the honeymoon : testing a lifecycle theory of franchise relationships. Journal of Retailing, 87 (3). pp. 306-319. ISSN 0022-4359

Woisetschlager, D. M. and Lentz, P. and Evanschitzky, H. (2011) How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings. Journal of Business Research, 64 (8). pp. 800-808. ISSN 0148-2963

Evanschitzky, H. and Armstrong, J. (2010) Replications of forecasting research. International Journal of Forecasting, 26 (1). pp. 4-8. ISSN 0169-2070

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.

Evanschitzky, H. and Brock, C. (2009) The forgiving customer: commitment, intentions, and behavior after critical incidents. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

Evanschitzky, H. and Woisetschläger, David and Eiting, A. (2009) Is there more to sales than inertia? marketing activities, purchase intentions, and sales. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

Kawohl, J. and Evanschitzky, H. and Woisetschläger, David and Ahlert, D.; Fahnrich, Klaus-Peter and Franczyk, Bogdan and Alt, Rainer, eds. (2009) Towards a measurement of solution orientation : construct and research directions. In: Proceedings first international symposium on services science (ISSS'9). Proceedings of the ISSS . ISSS, DEU. ISBN 9783832521691

Schroder, H. and Olbrich, R. and Evanschitzky, H. and Kenning, P. (2009) Distribution und Handel in Theorie und Praxis. Gabler Verlag, Wiesbaden, Germany. ISBN 3834914576

Eiting, Alexander and Blut, Marcus and Evanschitzky, Heiner and Woisetschläger, David M.; Brown, James R. and Dant, Rajiv P., eds. (2009) Modeling complex interactions of switching barriers - a latent profile approach. In: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing. AMA Summer Educators Conference, 19 . American Marketing Association, Chigaco, USA, pp. 121-122. ISBN 0877573336

Punjaisri, K. and Evanschitzky, H. and Wilson, A. (2009) Internal branding : an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2). pp. 209-226. ISSN 1757-5818

Punjaisri, K. and Wilson, A.M. and Evanschitzky, H. (2009) Internal branding to influence employees' brand promise delivery: a case study in Thailand. Journal of Service Management, 20 (5). pp. 561-579. ISSN 1757-5818

Evanschitzky, H. and Backhaus, C. and Michailis, M. and Schneider, G. (2009) Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

Punjaisr, Khanyapuss and Wilson, Alan and Evanschitzky, Heiner (2008) Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships. Journal of Relationship Marketing, 7 (4). pp. 407-424. ISSN 1533-2667

Ramaseshan, Balasubramanian and Evanschitzky, H. (2008) Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty. In: Australian and New Zealand Marketing Academy (ANZMAC), 2008-12-01 - 2008-12-03.

Evanschitzky, Heiner and Iyer, Gopalkrishnan R. and Caemmerer, Barbara (2008) Dimensions of satisfaction in retail settings : a research note. Journal of Relationship Marketing, 7 (3). pp. 275-285. ISSN 1533-2667

Evanschitzky, H. and Lentz, P. and Woisetschläger, David American Marketing Association ( AMA ) (Funder) , ed. (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30.

Evanschitzky, H. and Prykop, C. (2008) The role of the sales employee in securing business customers satisfaction: a multilevel study. In: Academy of Marketing Science Annual Conference, 1900-01-01.

Evanschitzky, H. and Backhaus, C. and Woisetschläger, David and Ahlert, M. (2008) Relationship quality in franchise systems : an empirical assessment. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

Walsh, G. and Wunderlich, M. and Evanschitzky, H. (2008) Analysis of moderator variables: investigating the customer satisfaction-loyalty link. European Journal of Marketing, 42 (9/10). pp. 977-1004. ISSN 0309-0566

Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

Brock, Christian and Ahlert, Dieter and Evanschitzky, Heiner; (2008) Complaint and switching intention after service failures - the role of affective commitment and complaint barriers. In: Proceedings of the AMA SERVSIG International Research Conference. University of Liverpool, Liverpool, United Kingdom, pp. 49-50. ISBN 9780956112200

Brock, Christian and Ahlert, Dieter and Evanschitzky, Heiner (2008) Complaint and switching intention after service failures: the role of affective commitment and complaint barriers. In: AMA SERVSIG International Research Conference, 2008-06-05 - 2008-06-07.

Evanschitzky, H. and Brock, C. and Kenning, P. and Blut, M. (2008) Complaint handling in the B2B sector. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

Evanschitzky, H. and van Wangenheim, F. and Woisetschläger, David and Blut, M. (2008) Consumer ethnocentrism in the German market. International Marketing Review, 25 (1). pp. 7-32. ISSN 0265-1335

Vogel, V. and Evanschitzky, H. and Ramaseshan, R. (2008) Customer equity drivers and future sales. Journal of Marketing, 72 (6). pp. 98-108.

Evanschitzky, H. and Backhaus, C. and Woisetschläger, David and Ahlert, D. (2008) Der einfluss der organisationsstruktur auf teamperformance : eine gruppenexperimentelle studie. Managementforschung, 18. pp. 1-34.

Sangtani, Vinita and Evanschitzky, Heiner and Reynolds, Kirsty E. and Arnold, Mark J. (2008) Hedonic shopping motivations across cultures. In: Academy of Marketing Science: Cultural Perspectives in Marketing Conference, 2008-01-16 - 2008-01-19.

Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

Evanschitzky, H. and Mujahid, Ali and Ennis, Sean (2008) Internationalisation of software firms: view from a developing country. Symposium on the Entrepreneurship-Innovation-Marketing interface. Universitate Karlsruhe, Germany, October. In: 2nd Symposium on the Entrepreneurship Innovation Marketing Interface, 2008-10-23 - 2008-10-25.

Eiting, Alexander and Blut, Markus and Evanschitzky, Heiner and Woisetschläger, David (2008) Modeling complex interactions of switching barriers: a latent profile approach. In: American Marketing Association Summer Educators Conference, 2008-08-08 - 2008-08-11.

Grant, I. and Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) New customer promotions and their impact on existing customers. In: Academy of Marketing Sciences Annual Conference 2008, 2008-05-28 - 2008-05-31. (Unpublished)

Sharma, A. and Iyer, G.R. and Evanschitzky, H. (2008) Personal selling of high technology products : the solutions selling imperative. Journal of Relationship Marketing, 7 (3). pp. 287-308.

Evanschitzky, H. and Woisetschläger, David (2008) Too old to choose? the effects of age and age related constructs on consumer decision making. Advances in Consumer Research, 35. pp. 630-636. ISSN 0098-9258

Evanschitzky, H. and Iyer, G. (2007) E-Services: opportunities and threats. Springer. ISBN 978-3-8350-0801-4

Evanschitzky, H. (2007) Market orientation of service networks: direct and indirect effects on sustained competitive advantage. Journal of Strategic Marketing, 15 (4). pp. 349-368. ISSN 0965-254X

Van Wangenheim, F. and Evanschitzky, H. and Wunderlich, M. (2007) Does the employee-customer satisfaction link hold for all employee groups? Journal of Business Research, 60 (7). pp. 690-697. ISSN 0148-2963

Evanschitzky, H. and Baumgarth, C. and Hubbard, R. and Armstrong, J. (2007) Replication research's disturbing trend. Journal of Business Research, 60 (4). pp. 411-415. ISSN 0148-2963

Evanschitzky, H. and Kenning, P. and Vogel, V. and Ahlert, D. (2007) Consumer price knowledge in the market for apparel. International Journal of Retail and Distribution Management, 35 (2). pp. 97-119. ISSN 0959-0552

Evanschitzky, H. and Ahlert, D. and Blaich, G. and Kenning, P. (2007) Knowledge management in knowledge intensive service networks: a strategic management approach. Management Decision, 45 (2). pp. 265-283.

Eschweiler, M. and Evanschitzky, H. and Woisetschläger, David (2007) Laborexperimente in der marketingwissenschaft : bestandsaufnahme und leitfaden bei varianzanalytischen auswertungen. In: Wirtschaftswissenschaftliches Studium wist, 1900-01-01.

Evanschitzky, H. and Ahlert, D.; (2007) Managing service networks' success. In: Advances in Services Innovation. Springer, New York, pp. 151-165.

Blut, M. and Evanschitzky, H. and Vogel, V. and Ahlert, Dieter (2007) Switching barriers in the four-stage loyalty model. Advances in Consumer Research, 34. pp. 726-734. ISSN 0098-9258

Evanschitzky, H. and Prykop, C. (2007) The relationship between employee and customer satisfaction in business service setting. In: 2007 INFORMS Marketing Science Conference, 2007-06-28 - 2007-06-30.

Sharma, A. and Levy, M. and Evanschitzky, H. (2007) The variance in sales performance explained by the knowledge structures of salespeople. Journal of Personal Selling and Sales Management, 27 (2). pp. 169-181. ISSN 0885-3134

Evanschitzky, H. and Iyer, G.R. and Plabmann, H. (2006) The relative strength of affective commitment in securing loyalty in service relationships. Journal of Business Research, 59 (12). pp. 1207-1213. ISSN 0148-2963

Iyer, G.R. and Sharma, A. and Evanschitzky, H. (2006) Global marketing of industrial products: are interpersonal relationships always critical? Industrial Marketing Management, 35 (5). pp. 611-620.

Evanschitzky, H. and Wunderlich, M. (2006) An examination of moderator effects in the four-stage loyalty model. Journal of Service Research, 8 (4). pp. 330-345. ISSN 1094-6705

Evanschitzky, H. and van Wangenheim, F. (2006) Customer value based entry decision in international markets. Journal of Relationship Marketing, 5 (1). pp. 79-91. ISSN 1533-2667

Evanschitzky, H. and Ahlert, D. and Blut, M.H.; (2006) Current status and future evolution of retail formats. In: Retailing in the 21st century - current and future trends. Springer, pp. 289-308.

Evanschitzky, H. and Aalto-Setälä, V. and Kenning, P. and Vogel, V. (2006) Differences in consumer price knowledge between Germany and Finland: a cross-cultural study. International Review of Retail, Distribution and Consumer Research, 16 (5). pp. 591-599.

Evanschitzky, H. and Ahlert, D. (2006) Multi-channel management im spannungsfeld von kundenzufriedenheit und organisation (Multi-channel management in the interaction between customer and organization). Thexis, 4. pp. 21-25.

Evanschitzky, H. and Ahlert, D. and Kenning, P. and Vogel, V.; (2005) Das preiswissen deutscher kunden: eine international vergleichende status quo-analyse. In: Handelsforschung (Trommsdorff V.). To be assertained, pp. 259-277.

Baumgarth, C. and Evanschitzky, H. (2005) Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 (4). pp. 253-262. ISSN 0344-1369

Ahlert, D. and Becker, B. and Evanschitzky, H. and Hesse, J. and Salfeld, A. (2005) Exzellenz in Makrenmanagement und Vertrieb (Excellence in Brand Management and Sales). Springer. ISBN 3-8350-0027-6

Ahlert, D. and Evanschitzky, H. and Wunderlich, M.; (2005) Kooperative unternehmensnetzwerke: nationale und internationale entwicklungs- und wachstumsperspektiven des franchising. In: Kooperationen, Allianzen und Netzwerke. Gabler Verlag, pp. 564-586. ISBN 3409219854

Evanschitzky, H. and Ahlert, D. and Woisetschläger, David; (2005) Markenmanagement in internationalen märkten. In: Internationalisierung von dienstleistungen (Bruhn M., Stauss, B.). To be assertained, pp. 229-252.

Evanschitzky, H. and Goutier, M.; (2005) Network relationship management bei dienstleistungen. In: Jahrbuch Handelsmanagement 2005 (Ahlert D., Olbrich R., Schroder H.). To be assertained, pp. 107-123.

Evanschitzky, H. and Ahlert, D. and Hesse, J. (2005) Zwischen relevance und rigor: der erfolgreiche einsatz der erfolgsforschung in wissenschaft und praxis. Wirtschaftswissenschaftliches Studium, 34 (7). pp. 362-367.

Evanschitzky, H. and Iyer, G.R. and Hesse, J. (2004) E-satisfaction: a re-examination. Journal of Retailing, 80 (3). pp. 237-247. ISSN 0022-4359

Evanschitzky, H. and Wunderlich, M.; (2004) Integriertes zufriedenheitsmanagement in dienstleistungsnetzwerken. In: Erfolg mit dienstleistungen (Kreiblich R., Oertel B.). To be assertained, pp. 353-363.

Evanschitzky, H. and Woisetschläger, David; (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.

Evanschitzky, H. and Ahlert, D. and Woisetschläger, David; (2004) Internationalisierung von franchisesystemen. In: Jahrbuch Handelsmanagement (Ahlert D., Olbrich R., Schroder H.). To be assertained, pp. 303-321.

Evanschitzky, H. and Hesse, J.; (2004) Vertrieb in der konsumgüterindustrie. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 75-87.

Evanschitzky, Heiner (2003) Erfolg von Dienstleistungsnetzwerken : ein Netzwerkmarketingansatz [Success of Service Networks]. Gabler Verlag, Wiesbaden. ISBN 3-8244-7967-2

Ahlert, D. and Evanschitzky, H. (2003) Dienstleistungsnetzwerke (Service Networks). Springer. ISBN 3540435727

Ahlert, Dieter and Evanschitzky, H. and Hesse, Josef (2002) Exzellenz in Dienstleistung und Vertrieb [Excellence in service and sales]: konzeptionelle Grundlagen und empirische Ergebnisse. Gabler Verlag, Wiesbaden, Germany. ISBN 3409119511