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Number of items: 25.

Article

Harker, Michael and Lam, Wing (2014) Marketing and entrepreneurship : an integrated view from the entrepreneur’s perspective. International Small Business Journal. ISSN 0266-2426 (In Press)

Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503

Centeno, E. and Harker, M.J. and Ibrahim, E.E.B. and Wang, L.W. (2008) What is postgraduate marketing education for? observations from the UK. European Business Review, 20 (6). pp. 547-566. ISSN 0955-534X

Egan, J. and Harker, M.J. (2006) The past, present and future of relationship marketing. Journal of Marketing Management, 22 (1). pp. 215-242. ISSN 0267-257X

Harker, M.J. (2006) Full wallets: the customer perspective on loyalty cards. Journal of Consumer Behaviour. ISSN 1472-0817

Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503

Harker, M.J. (2006) Realpolitik: consumer morality and emotions in marketing relationships. Journal of Relationship Marketing. ISSN 1533-2667

Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503

Brennan, R. and Harker, M.J. (2003) E-marketing action. Marketing Review, 3 (4). pp. 419-431. ISSN 1469-347X

Harker, M.J. (2002) Lingua franca. Journal of Customer Behaviour, 1 (2). pp. 195-214. ISSN 1475-3928

Book

Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2012) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9780273762607

Harker, Michael and Kotler, Philip and Armstrong, Gary and Merino, Maria and Pintado, Teresa and Juan, Jose and Brennan, Ross (2011) Introducción al marketing 3e. Pearson Espana. ISBN 9788483226766

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951

Egan, J. and Harker, M.J. (2005) Relationship marketing. Sage Library in Business Management, Three Volume Set . Sage, United Kingdom. ISBN 1412908663

Book Section

Harker, M.J. (2005) Relationship marketing defined? In: Relationship Marketing. Sage, United Kingdom. ISBN 1412908663

Conference or Workshop Item

Giannakis, Damian and Harker, Michael (2011) Aligning relationship marketing with HRM strategy. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18, San Diego.

Harker, Michael and Taheri, Babak (2011) Marketing applications: from Angry Birds to happy marketers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07, Liverpool, UK.

Harker, Michael and Brennan, Ross (2011) The strategy and tactics of cases in marketing education. In: World Marketing Congress 2011, 2011-07-20 - 2011-07-23, Reims.

Harker, M.J. (2010) Steam Powered Marketing. In: Academy of Marketing Conference 2010, 2010-07-06 - 2010-07-08, Coventry.

Lam, W. and Harker, M.J. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09, Antalya, Turkey.

Lam, W. and Harker, M.J. (2008) Understanding Chinese family business from a social constructionist view. In: 1st Asian Management and Entrepreneurship Workshop, 2008-12-01 - 2008-12-02, Brussels, Belgium. (Unpublished)

Lam, W. and Harker, M.J. (2008) Researching family business succession: A longitudinal study. In: Institute for Small Business & Entrepreneurship (ISBE) 31st National Conference, 2008-11-04 - 2008-11-07, Belfast, Northern Ireland. (Unpublished)

Lam, W. and Harker, M.J. (2008) Making sense of the process of creating and 'reproducing' Chinese family business. In: Academy of Innovation and Entrepreneurship Anuual Conference, 2008-03-27 - 2008-03-29, Beijing, China. (Unpublished)

Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th European Marketing Academy Conference, 2007-05-22 - 2007-05-25, Reykjavik.

Report

Harker, Michael (2014) Undergraduate Marketing Education in the UK : Final Report. [Report] (In Press)

This list was generated on Sat Apr 19 03:39:17 2014 BST.