Browse by Author or Creator
Group by: Item type | No Grouping
Number of items: 26.
Lam, Wing and Harker, Michael (2014) Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective. International Small Business Journal. ISSN 0266-2426 (In Press)
Giannakis, Damianos and Harker, Michael (2014) Strategic alignment between relationship marketing and human resource management in financial services organizations. Journal of Strategic Marketing. ISSN 0965-254X (In Press)
Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503
Centeno, E. and Harker, M.J. and Ibrahim, E.E.B. and Wang, L.W. (2008) What is postgraduate marketing education for? observations from the UK. European Business Review, 20 (6). pp. 547-566. ISSN 0955-534X
Egan, J. and Harker, M.J. (2006) The past, present and future of relationship marketing. Journal of Marketing Management, 22 (1). pp. 215-242. ISSN 0267-257X
Harker, M.J. (2006) Full wallets: the customer perspective on loyalty cards. Journal of Consumer Behaviour. ISSN 1472-0817
Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503
Harker, M.J. (2006) Realpolitik: consumer morality and emotions in marketing relationships. Journal of Relationship Marketing. ISSN 1533-2667
Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503
Brennan, R. and Harker, M.J. (2003) E-marketing action. Marketing Review, 3 (4). pp. 419-431. ISSN 1469-347X
Harker, M.J. (2002) Lingua franca. Journal of Customer Behaviour, 1 (2). pp. 195-214. ISSN 1475-3928
Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2012) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9780273762607
Harker, Michael and Kotler, Philip and Armstrong, Gary and Merino, Maria and Pintado, Teresa and Juan, Jose and Brennan, Ross (2011) Introducción al marketing 3e. Pearson Espana. ISBN 9788483226766
Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951
Egan, J. and Harker, M.J. (2005) Relationship marketing. Sage Library in Business Management, Three Volume Set . Sage, United Kingdom. ISBN 1412908663
Harker, M.J. (2005) Relationship marketing defined? In: Relationship Marketing. Sage, United Kingdom. ISBN 1412908663
Conference or Workshop Item
Giannakis, Damian and Harker, Michael (2011) Aligning relationship marketing with HRM strategy. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18, San Diego.
Harker, Michael and Taheri, Babak (2011) Marketing applications: from Angry Birds to happy marketers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07, Liverpool, UK.
Harker, Michael and Brennan, Ross (2011) The strategy and tactics of cases in marketing education. In: World Marketing Congress 2011, 2011-07-20 - 2011-07-23, Reims.
Harker, M.J. (2010) Steam Powered Marketing. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06, Coventry.
Lam, W. and Harker, M.J. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09, Antalya, Turkey.
Lam, W. and Harker, M.J. (2008) Understanding Chinese family business from a social constructionist view. In: 1st Asian Management and Entrepreneurship Workshop, 2008-12-01 - 2008-12-02, Brussels, Belgium. (Unpublished)
Lam, W. and Harker, M.J. (2008) Researching family business succession: A longitudinal study. In: Institute for Small Business & Entrepreneurship (ISBE) 31st National Conference, 2008-11-04 - 2008-11-07, Belfast, Northern Ireland. (Unpublished)
Lam, W. and Harker, M.J. (2008) Making sense of the process of creating and 'reproducing' Chinese family business. In: Academy of Innovation and Entrepreneurship Anuual Conference, 2008-03-27 - 2008-03-29, Beijing, China. (Unpublished)
Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik.
Harker, Michael (2014) Undergraduate Marketing Education in the UK : Final Report. [Report] (In Press)
This list was generated on Fri Oct 24 19:08:26 2014 BST.