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Group by: Item type | No Grouping Number of items: 23. Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2012) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9780273762607 Giannakis, Damian and Harker, Michael (2011) Aligning relationship marketing with HRM strategy. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18, San Diego. Harker, Michael and Taheri, Babak (2011) Marketing applications: from Angry Birds to happy marketers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07, Liverpool, UK. Harker, Michael and Brennan, Ross (2011) The strategy and tactics of cases in marketing education. In: World Marketing Congress 2011, 2011-07-20 - 2011-07-23, Reims. Harker, Michael and Kotler, Philip and Armstrong, Gary and Merino, Maria and Pintado, Teresa and Juan, Jose and Brennan, Ross (2011) Introducción al marketing 3e. Pearson Espana. ISBN 9788483226766 Harker, M.J. (2010) Steam Powered Marketing. In: Academy of Marketing Conference 2010, 2010-07-06 - 2010-07-08, Coventry. Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951 Lam, W. and Harker, M.J. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09, Antalya, Turkey. Lam, W. and Harker, M.J. (2008) Understanding Chinese family business from a social constructionist view. In: 1st Asian Management and Entrepreneurship Workshop, 2008-12-01 - 2008-12-02, Brussels, Belgium. (Unpublished) Lam, W. and Harker, M.J. (2008) Researching family business succession: A longitudinal study. In: Institute for Small Business & Entrepreneurship (ISBE) 31st National Conference, 2008-11-04 - 2008-11-07, Belfast, Northern Ireland. (Unpublished) Lam, W. and Harker, M.J. (2008) Making sense of the process of creating and 'reproducing' Chinese family business. In: Academy of Innovation and Entrepreneurship Anuual Conference, 2008-03-27 - 2008-03-29, Beijing, China. (Unpublished) Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503 Centeno, E. and Harker, M.J. and Ibrahim, E.E.B. and Wang, L.W. (2008) What is postgraduate marketing education for? observations from the UK. European Business Review, 20 (6). pp. 547-566. ISSN 0955-534X Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th European Marketing Academy Conference, 2007-05-22 - 2007-05-25, Reykjavik. Egan, J. and Harker, M.J. (2006) The past, present and future of relationship marketing. Journal of Marketing Management, 22 (1). pp. 215-242. ISSN 0267-257X Harker, M.J. (2006) Full wallets: the customer perspective on loyalty cards. Journal of Consumer Behaviour. ISSN 1472-0817 Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503 Harker, M.J. (2006) Realpolitik: consumer morality and emotions in marketing relationships. Journal of Relationship Marketing. ISSN 1533-2667 Egan, J. and Harker, M.J. (2005) Relationship marketing. Sage Library in Business Management, Three Volume Set . Sage, United Kingdom. ISBN 1412908663 Harker, M.J. (2005) Relationship marketing defined? In: Relationship Marketing. Sage, United Kingdom. ISBN 1412908663 Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503 Brennan, R. and Harker, M.J. (2003) E-marketing action. Marketing Review, 3 (4). pp. 419-431. ISSN 1469-347X Harker, M.J. (2002) Lingua franca. Journal of Customer Behaviour, 1 (2). pp. 195-214. ISSN 1475-3928 This list was generated on Thu May 23 10:44:22 2013 BST. |
