Browse by Author or Creator

Kipnis, Eva and Broderick, Amanda J. and Demangeot, Catherine (2014) Consumer multiculturation : consequences of multi-cultural identification for brand knowledge. Consumption, Markets and Culture. ISSN 1025-3866 (In Press)

Kipnis, Eva and Broderick, Amanda J. and Demangeot, Catherine and Adkins, Natalie Ross and Ferguson, Nakeisha S. and Henderson, Geraldine Rosa and Johnson, Guillaume and Mandiberg, James M. and Mueller, Rene Dentiste and Pullig, Chris and Roy, Abhijit and Zuñiga, Miguel (2013) Branding beyond prejudice : cultural branding and consumer well-being in multicultural marketplaces. Journal of Business Research. ISSN 0148-2963 (In Press)

Demangeot, Catherine and Adkins, Natalie Ross and Mueller, Rene Dentiste and Henderson, Geraldine Rosa and Ferguson, Nakeisha S. and Mandiberg, James M. and Roy, Abhijit and Johnson, Guillaume and Kipnis, Eva and Pullig, Chris and Broderick, Amanda J. and Zuñiga, Miguel (2013) Towards intercultural competency in multicultural marketplaces. Journal of Public Policy and Marketing (2013). ISSN 0743-9156 (In Press)

Demangeot, Catherine and Sankaran, Kizhekepat (2012) Cultural pluralism : uncovering consumption patterns in a multicultural environment. Journal of Marketing Management, 28 (7-8). pp. 760-783. ISSN 0267-257X

Broderick, A.J. and Demangeot, Catherine and Adkins, Natalie Ross and Ferguson, Nakeisha S. and Henderson, Geraldine Rosa and Johnson, Guillaume and Kipnis, Eva and Mandiberg, James M. and Mueller, Rene Dentiste and Pullig, Chris and Roy, Abhijit and Zuñiga, Miguel (2011) Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability. Journal of Research for Consumers (19). ISSN 1444-6359

Broderick, Amanda J. and Demangeot, Catherine and Kipnis, Eva and Zuñiga, Miguel and Roy, Abhijit and Pullig, Chris and Mueller, Rene Dentiste and Mandiberg, James M. and Johnson, Guillaume and Henderson, Geraldine Rosa and Ferguson, Nakeisha S. and Adkins, Natalie Ross (2011) No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda. Social Business, 1 (3). pp. 263-280.

Sankaran, Kizhekepat and Demangeot, Catherine (2011) On becoming a culturally plural consumer. Journal of Consumer Marketing, 28 (7). pp. 540-549.

Ramsay, Howard and Demangeot, Catherine and Land, Ray (2011) International avatar collaboration and student learning in immersive worlds. In: EARLI Conference, Exeter, 2011-08-29 - 2011-09-03, Exeter.

Sankaran, Kizhekepat and Demangeot, Catherine (2011) Social capital : useful but transient. In: Academy of Management Conference, 2011-08-15 - 2011-08-16, San Antonio, TX. (Unpublished)

Kipnis, Eva and Broderick, Amanda J. and Demangeot, Catherine (2011) Multicultural, not multinational : emerging branding strategies in culturally diverse societies. In: European Marketing Academy Conference, 2011-05-23 - 2011-05-27, Ljubiana.

Demangeot, Catherine and Ramsay, Howard (2011) International avatar interaction and student learning in immersive worlds. In: 4th Conference on e-Learning Excellence in the Middle East, e-UAE University, 2011-01-30 - 2011-02-02, Dubai. (Unpublished)

Demangeot, Catherine and Sankaran, Kizhekepat (2010) Cultural pluralism as a consumption behaviour. In: Australia-New Zealand Marketing Academy Conference, University of Canterbury, 2010-11-29 - 2010-11-30, Christchurch.

Demangeot, Catherine and Ramsay, Howard (2010) International student learning and avatar collaboration in an immersive world. In: Australia-New Zealand Marketing Academy Conference, University of Canterbury, 2010-11-29 - 2010-11-30, Christchurch.

Demangeot, Catherine and Broderick, Amanda J. (2010) Exploration and its manifestations in the context of online shopping. Journal of Marketing Management, 26 (13-14). 1256 - 1278. ISSN ISSN: 0267-257X

Demangeot, Catherine and Broderick, Amanda J. (2010) Exploration and its manifestations in the context of online shopping. In: Academy of Marketing Annual Conference, 2010-07-01, Coventry.

Demangeot, Catherine and Broderick, Amanda J. (2010) Consumer perceptions of online shopping environments : a gestalt approach. Psychology and Marketing, 27 (2). pp. 117-140. ISSN 0742-6046

Demangeot, Catherine and Broderick, Amanda J. (2009) The role of exploration in creating online shopping value. Advances in Consumer Research, 36. pp. 473-481. ISSN 0098-9258

Demangeot, Catherine and Broderick, Amanda J. and Greenley, Gordon E. (2008) Achieving retail website customer engagement. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30, Brighton.

Demangeot, C. and Broderick, A.J. (2007) Conceptualising consumer behaviour in online shopping environment. International Journal of Retail and Distribution Management, 35 (11). pp. 878-894. ISSN 0959-0552

Demangeot, C. and Broderick, A.J. (2006) Distinguishing between the exploratory and the sense-making potential of online shopping environments : Conceptualisation and scale development. In: Academy of Marketing Annual Conference, 2007-07-01, London.

Demangeot, Catherine and Broderick, Amanda J. (2006) Exploring the experiential intensity of online shopping environments. Qualitative Market Research: An International Journal, 9 (4). pp. 325-351. ISSN 1352-2752

Demangeot, C. and Broderick, A.J. (2004) Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience. In: UNSPECIFIED.