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Number of items: 3.

Book

Hart, S. and Baker, M.J. (2007) The marketing book 6th edition. Butterworth-Heinemann, Oxford, UK. ISBN 978-0-7506-8566-5

Baker, M.J. and Hart, S. (2007) Product strategy and management, 2nd edition. FT Prentice Hall, Harlow, UK. ISBN 978-0-273-69450-2

Book Section

Paliwoda, S.J. (2003) International marketing: the issues. In: The Marketing Book (5th Edition). Butterworth-Heinemann, United Kingdom. ISBN 0750656255

This list was generated on Tue Sep 2 00:11:28 2014 BST.