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Book

Hart, S. and Baker, M.J. (2007) The marketing book 6th edition. Butterworth-Heinemann, Oxford, UK. ISBN 978-0-7506-8566-5

Baker, M.J. and Hart, S. (2007) Product strategy and management, 2nd edition. FT Prentice Hall, Harlow, UK. ISBN 978-0-273-69450-2

This list was generated on Sun May 24 17:54:40 2015 BST.