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Gotsi, M. and Andriopoulos, C. and Wilson, A.M. (2008) Corporate re-branding: is cultural alignment the weakest link? Management Decision, 46 (1). pp. 46-57.
Conference or Workshop Item
Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.
Carter, Sara and Andriopoulos, C. and Webb, J. and Tzokas, Nikolaos and Ennis, Sean and Lowe, A. (2000) Barriers to survival and growth in UK small firms. [Report]
Andriopoulos, C. and Webb, Julian and Tzokas, Nikolaos and Tagg, Stephen and Lowe, A. and Ennis, Sean and Carter, S.L. (2000) Barriers to survival and growth in UK small firms: regional reports. [Report]