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Erdogan, B.Z. and Tagg, S. and Hart, S. (2005) Identifying 'Dr Innovator' in the primary care sector in the UK. Journal of Medical Marketing, 5 (1). pp. 77-84. ISSN 1745-7904
Erdogan, B. Zafer and Tagg, Stephen (2003) The advertising agency manager's response patterns to a mail survey and follow-ups. Marketing Intelligence and Planning, 21 (6). pp. 392-399. ISSN 0263-4503
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