Do you think I'm blind? effects of new customer acquisition promotion on existing customers
Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30.
Full text not available in this repository.Request a copyAbstract
Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.
-
-
Item type: Conference or Workshop Item(Paper) ID code: 9347 Dates: DateEventMay 2008PublishedKeywords: marketing, promotion, customer acquisition, customer retention, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 24 Feb 2010 14:52 Last modified: 18 Jan 2023 12:58 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9347
CORE (COnnecting REpositories)