Partners with the right attitude: why strategic orientation matters in firm to firm relationships
Hynes, N. and Mollenkopf, D.A. (2007) Partners with the right attitude: why strategic orientation matters in firm to firm relationships. In: International Marketing and Purchasing Group Conference, 2007-01-01. (Unpublished)
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This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.
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Item type: Conference or Workshop Item(Paper) ID code: 9206 Dates: DateEvent2007PublishedNotes: AHR Keywords: strategic orientation, firm relationships, international marketing, purchasing, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 26 Mar 2010 15:17 Last modified: 18 Jan 2023 12:57 URI: https://strathprints.strath.ac.uk/id/eprint/9206
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