First impressions : how search engine results contextualise digital identities

Ruthven, Ian and Clews, Caroline and Dali, Wajihah Haji Md; (2010) First impressions : how search engine results contextualise digital identities. In: Proceedings of the 3rd Information Interaction in Context Symposium (IIiX 2010). ACM, USA, pp. 311-316. ISBN 9781450302470 (https://doi.org/10.1145/1840784.1840831)

Abstract

In this paper, we explore how the results of a person search can provide a context for making judgments about other people. Exploring the new aggregated method of search results presentation, we describe two simulated studies to cast light on whether the results from an aggregated search can change opinions on another person. We show that information presentations can modify opinions on a person we do not know but it is far harder to change existing opinions.

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• Item metadata

  Item type:	Book Section
  ID code:	60135
  Dates:	Date Event 2010 Published
  Subjects:	Bibliography. Library Science. Information Resources > Information resources > Electronic information resources
  Department:	Faculty of Science > Computer and Information Sciences
  Depositing user:	Pure Administrator
  Date deposited:	10 Mar 2017 12:22
  Last modified:	08 Apr 2024 12:46
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/60135