What does marketing orientation mean in practice? some empirical evidence

Avlonitis, George and Gounaris, Spiros and Papavasiliou, Nikolaos (1999) What does marketing orientation mean in practice? some empirical evidence. In: 28th Annual EMAC Conference, 1999-05-25.

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Abstract

This paper provides some empirical evidence as to what marketing orientation means in practice

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45703
  Dates:	Date Event May 1999 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 13:40
  Last modified:	22 Apr 2024 01:05
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45703