Marketing through alliances and networks

Shaw, Eleanor; Hart, Susan, ed. (2003) Marketing through alliances and networks. In: Marketing changes. Thomson Learning, London, pp. 147-170. ISBN 1861526733

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• Item metadata

  Item type:	Book Section
  ID code:	4491
  Dates:	Date Event 2003 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	27 Jan 2008
  Last modified:	08 Apr 2024 12:22
  URI:	https://strathprints.strath.ac.uk/id/eprint/4491