Epigentic change: New from the seeds of old

Burt, G. (2003) Epigentic change: New from the seeds of old. Strategic Change, 12 (1). pp. 381-393. ISSN 1086-1718 (http://dx.doi.org/10.1002/jsc.646)

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Abstract

This paper argues against the division of the perception of change into two dominant forms in the strategic change literature, incremental and paradigmatic. It argues that rather than the either/or nature of the incremental and paradigmatic change interpretation, there is a continuum of levels of real world change, with every change being capable of being interpreted as incremental at one aspirational level and paradigmatic at another.