Entrepreneurial marketing

Shaw, Eleanor; Carter, Sara and Jones-Evans, Dylan, eds. (2012) Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. ISBN 9780273726104

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Abstract

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated. This chapter discusses entrepreneurial marketing.

ORCID iDs

Shaw, Eleanor ORCID logoORCID: https://orcid.org/0000-0002-6614-6729; Carter, Sara and Jones-Evans, Dylan