Customer experience and customer value : determining the link in B2B settings

Clark, Moira and Lemke, Fred and Wilson, Hugh and Macdonald, Emma (2011) Customer experience and customer value : determining the link in B2B settings. In: 19th International Colloquium in Relationship Marketing, 2011-09-27 - 2011-09-30.

Abstract

This presentation looks at customer experience and customer value and determining the link in B2B settings

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	34524
  Dates:	Date Event September 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Nov 2011 15:12
  Last modified:	09 Apr 2024 05:36
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/34524