Branding as a means of promotion of library and information services

McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6 (3/4). pp. 22-23. ISSN 1468-1625

Abstract

Focuses on the branding of Library services as a marketing tool.

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• Item metadata

  Item type:	Article
  ID code:	2449
  Dates:	Date Event July 2003 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Faculty of Science > Computer and Information Sciences
  Depositing user:	Strathprints Administrator
  Date deposited:	16 Jan 2007
  Last modified:	08 Apr 2024 15:28
  Related URLs:	http://www.careerdevelopmentgroup.org.uk...
  URI:	https://strathprints.strath.ac.uk/id/eprint/2449