The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes
Shiu, Edward and Walsh, G. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.
Full text not available in this repository.Request a copyAbstract
Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.
-
-
Item type: Conference or Workshop Item(Paper) ID code: 15923 Dates: DateEvent2009PublishedKeywords: mediating role of emotions, store-environment cues, store-choice criteria, marketing, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Mrs Jan Whiteford Date deposited: 08 Mar 2010 18:05 Last modified: 18 Jan 2023 13:00 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/15923
CORE (COnnecting REpositories)