The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services

Wilson, A.M. and Lai, Tzu ching and Murphy, H. and Holzgreve, J. (2008) The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services. In: AMA 17th Annual Frontiers in Service Conference, 2008-10-02 - 2008-10-05.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15867
  Dates:	Date Event 3 October 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	05 Mar 2010 19:50
  Last modified:	09 Apr 2024 05:18
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/15867