Marketing research: an integrated approach 2nd edition

Wilson, A.M. (2006) Marketing research: an integrated approach 2nd edition. FT Prentice Hall, United Kingdom. ISBN 027369474X

Abstract

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

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• Item metadata

  Item type:	Book
  ID code:	15409
  Dates:	Date Event April 2006 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Professor Alan Wilson
  Date deposited:	22 Jan 2010 17:21
  Last modified:	08 Apr 2024 14:30
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/15409