Hamilton, K.L. and Downey, H. and Catterall, M. (2006) A sheep in wolf's clothing: exploring researcher vulnerability. Advances in Consumer Research, 33. pp. 672-677. ISSN 0098-9258Full text not available in this repository. (Request a copy from the Strathclyde author)
Methodological concerns surrounding the research of vulnerable consumers tend to focus on respondent's welfare, that they are not harmed or further disadvantaged by the research process. Consequently researcher vulnerability has been largely neglected within the consumer research literature. This paper aims to identify the ways that research with vulnerable consumers can impact on consumer researchers.
|Keywords:||consumer research, vulnerable consumer, researcher vulnerability, consumer vulnerability, language, security, researcher identity, Marketing. Distribution of products, Economics and Econometrics, Applied Psychology, Marketing|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||15 Mar 2010 14:39|
|Last modified:||09 Aug 2016 00:03|