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A sheep in wolf's clothing: exploring researcher vulnerability

Hamilton, K.L. and Downey, H. and Catterall, M. (2006) A sheep in wolf's clothing: exploring researcher vulnerability. Advances in Consumer Research, 33. pp. 672-677. ISSN 0098-9258

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Abstract

Methodological concerns surrounding the research of vulnerable consumers tend to focus on respondent's welfare, that they are not harmed or further disadvantaged by the research process. Consequently researcher vulnerability has been largely neglected within the consumer research literature. This paper aims to identify the ways that research with vulnerable consumers can impact on consumer researchers.

Item type: Article
ID code: 9772
Keywords: consumer research, vulnerable consumer, researcher vulnerability, consumer vulnerability, language, security, researcher identity, Marketing. Distribution of products, Economics and Econometrics, Applied Psychology, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 15 Mar 2010 14:39
Last modified: 04 Sep 2014 20:04
URI: http://strathprints.strath.ac.uk/id/eprint/9772

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