Picture of a sphere with binary code

Making Strathclyde research discoverable to the world...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

Explore Strathclyde Open Access research content

A sheep in wolf's clothing: exploring researcher vulnerability

Hamilton, K.L. and Downey, H. and Catterall, M. (2006) A sheep in wolf's clothing: exploring researcher vulnerability. Advances in Consumer Research, 33. pp. 672-677. ISSN 0098-9258

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Methodological concerns surrounding the research of vulnerable consumers tend to focus on respondent's welfare, that they are not harmed or further disadvantaged by the research process. Consequently researcher vulnerability has been largely neglected within the consumer research literature. This paper aims to identify the ways that research with vulnerable consumers can impact on consumer researchers.