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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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A sheep in wolf's clothing: exploring researcher vulnerability

Hamilton, K.L. and Downey, H. and Catterall, M. (2006) A sheep in wolf's clothing: exploring researcher vulnerability. Advances in Consumer Research, 33. pp. 672-677. ISSN 0098-9258

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Abstract

Methodological concerns surrounding the research of vulnerable consumers tend to focus on respondent's welfare, that they are not harmed or further disadvantaged by the research process. Consequently researcher vulnerability has been largely neglected within the consumer research literature. This paper aims to identify the ways that research with vulnerable consumers can impact on consumer researchers.