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Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

Gill, J. and Ibrahim, E.E.B. (2004) Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. In: Academy of Marketing Science Conference (AMS), 2004-05-26 - 2004-05-29, Vancouver.

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Abstract

This paper examines the positioning strategy in international tourism market.

Item type: Conference or Workshop Item (Paper)
ID code: 9746
Notes: AHR
Keywords: strategy international tourism, market, tourists, Barbados, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 31 Mar 2010 11:45
    Last modified: 17 Jul 2013 15:16
    URI: http://strathprints.strath.ac.uk/id/eprint/9746

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