Picture of a sphere with binary code

Making Strathclyde research discoverable to the world...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

Explore Strathclyde Open Access research content

Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

Gill, J. and Ibrahim, E.E.B. (2004) Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. In: Academy of Marketing Science Conference (AMS), 2004-05-26 - 2004-05-29.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper examines the positioning strategy in international tourism market.