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Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

Gill, J. and Ibrahim, E.E.B. (2004) Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. In: Academy of Marketing Science Conference (AMS), 2004-05-26 - 2004-05-29.

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Abstract

This paper examines the positioning strategy in international tourism market.