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Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27, Milan, Italy.

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Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.

Item type: Conference or Workshop Item (Paper)
ID code: 9744
Keywords: consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 31 Mar 2010 11:33
    Last modified: 17 Jul 2013 15:20
    URI: http://strathprints.strath.ac.uk/id/eprint/9744

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