Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27, Milan, Italy.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the country-of-origin and consumer evaluation of mobile handsets.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9744 |
| Keywords: | consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 31 Mar 2010 11:33 |
| Last modified: | 04 Oct 2012 17:17 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9744 |
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