Picture of scraped petri dish

Scrape below the surface of Strathprints...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Explore world class Open Access research by researchers at Strathclyde, a leading technological university.

Explore

Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.