Internet usage and marketing relationships in the real estate sector : a study of recent property buyers in Canada and the UK

Ibeh, K.I.N. and Sakalaskaus, D.; (2003) Internet usage and marketing relationships in the real estate sector : a study of recent property buyers in Canada and the UK. In: Internationalization: Firm Strategies and Management. Academy of International Business Series . Macmillan, GBR, pp. 262-273. ISBN 1-4039-0671-8

Abstract

This is the 10th volume ofThe Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm, and the Internet and e-commerce.

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• Item metadata

  Item type:	Book Section
  ID code:	9731
  Dates:	Date Event 31 May 2003 Published
  Notes:	Also presented at Academy of International Business UK Chapter Annual Conference, 2002.
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	12 Mar 2010 13:56
  Last modified:	08 Apr 2024 12:27
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/9731