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Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK

Ibeh, K.I.N. and Sakalaskaus, D. (2003) Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. In: Internationalization: Firm Strategies and Management. Academy of International Business Series . Macmillan, United States, pp. 262-273. ISBN 1-4039-0671-8

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Abstract

This is the 10th volume ofThe Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm, and the Internet and e-commerce.