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What factors differentiate between multiple and single foreign market servicing modes?

Dimitratos, P. and Ibeh, K.I.N. and Wheeler, C.N. (2003) What factors differentiate between multiple and single foreign market servicing modes? In: 32nd European Marketing Academy Conference, 2003-05-20 - 2003-05-23.

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Abstract

This paper examines the factors that differentiate between multiple and single foreign market servicing modes.