Picture of scraped petri dish

Scrape below the surface of Strathprints...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Explore world class Open Access research by researchers at Strathclyde, a leading technological university.

Explore

What factors differentiate between multiple and single foreign market servicing modes?

Dimitratos, P. and Ibeh, K.I.N. and Wheeler, C.N. (2003) What factors differentiate between multiple and single foreign market servicing modes? In: 32nd European Marketing Academy Conference, 2003-05-20 - 2003-05-23.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper examines the factors that differentiate between multiple and single foreign market servicing modes.