Sakalaskaus, D. and Ibeh, K.I.N. (2005) Internet marketing and the realty sector: some cross-national insights from Canada and the UK. Journal of Euromarketing, 14 (4). pp. 53-76. ISSN 1049-6483
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Based on a sample of 135 recent Canadian and British property buyers, this paper explores the effects of increasing integration of Internet-related technologies on buying behaviour within the largely neglected, but important, realty sector. Its key findings include the increasing (but non-dominant) use of the medium in searching for realty-related information (in Canada to a greater extent); the continued relevance of gender and educational levels in predicting realty-related Internet usage; the importance of online service provision in lowering 'offline' expectations; and the positive association between online realty experience and property buyer-realtor relationships. The implications of these findings for managers of realty businesses in Canada, the UK and beyond are discussed.
| Item type: | Article |
|---|---|
| ID code: | 9707 |
| Keywords: | the internet, buying behavior, realty services, relationships, Canada, the UK, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 12 Mar 2010 14:19 |
| Last modified: | 12 Mar 2012 10:52 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9707 |
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