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Who you know is important: an insight into entrepreneurs' motivations for networking

Shaw, E. (2001) Who you know is important: an insight into entrepreneurs' motivations for networking. In: UIC/AMA Research Symposium on the Marketing/Entrepreneurship Interface, 2001-01-01. (Unpublished)

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Abstract

This paper discusses why who you know is important. It focuses on entrepreneurs' motivations for networking. It was presented at the UIC/AMA Research Symposium on the Marketing and Entrepreneurship Interface in 2001.