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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Entrepreneurial marketing: a historical perspective

Collinson, E.M. and Shaw, E. (2001) Entrepreneurial marketing: a historical perspective. In: To Be Ascertained, 2001-01-01. (Unpublished)

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This paper discusses the historical perspective of entrepreneurial marketing.