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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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A study of banker-customer interactions and behavioural loyalty in retail banking

Howcroft, B. and Hewer, P.A. and Hamilton, R. (2004) A study of banker-customer interactions and behavioural loyalty in retail banking. In: Liechtensteinisches Finanzdienstleistungs-Symposium, 2004-04-05. (Unpublished)

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Abstract

This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.