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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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A study of banker-customer interactions and behavioural loyalty in retail banking

Howcroft, B. and Hewer, P.A. and Hamilton, R. (2004) A study of banker-customer interactions and behavioural loyalty in retail banking. In: Liechtensteinisches Finanzdienstleistungs-Symposium, 2004-04-05. (Unpublished)

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Abstract

This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.