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A study of banker-customer interactions and behavioural loyalty in retail banking

Howcroft, B. and Hewer, P.A. and Hamilton, R. (2004) A study of banker-customer interactions and behavioural loyalty in retail banking. In: Liechtensteinisches Finanzdienstleistungs-Symposium, 2004-04-05, Liechtenstein. (Unpublished)

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Abstract

This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.

Item type: Conference or Workshop Item (Paper)
ID code: 9696
Notes: AHR
Keywords: banker-customer interactions, behaviour, loyalty, retail banking, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 18 Mar 2010 20:12
    Last modified: 17 Jul 2013 15:17
    URI: http://strathprints.strath.ac.uk/id/eprint/9696

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