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A study of banker-customer interactions and behavioural loyalty in retail banking

Howcroft, B. and Hewer, P.A. and Hamilton, R. (2004) A study of banker-customer interactions and behavioural loyalty in retail banking. In: Liechtensteinisches Finanzdienstleistungs-Symposium, 2004-04-05. (Unpublished)

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Abstract

This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.