A study of banker-customer interactions and behavioural loyalty in retail banking

Howcroft, B. and Hewer, P.A. and Hamilton, R. (2004) A study of banker-customer interactions and behavioural loyalty in retail banking. In: Liechtensteinisches Finanzdienstleistungs-Symposium, 2004-04-05. (Unpublished)

Abstract

This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9696
  Dates:	Date Event 2004 Published
  Notes:	AHR
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	18 Mar 2010 20:12
  Last modified:	09 Apr 2024 05:02
  URI:	https://strathprints.strath.ac.uk/id/eprint/9696