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Identity in motion: an exploratory study of conspicuous consumption among car cruisers

Hewer, P.A. and Brownlie, Douglas and Treanor, S. (2005) Identity in motion: an exploratory study of conspicuous consumption among car cruisers. In: 34th European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

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Abstract

This paper from the 34th European Marketing Academy Conference discusses the consumption among car cruisers.