Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07, Dublin.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9693 |
| Keywords: | marketing, cars, consumption, consumerism, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 12 Mar 2010 18:59 |
| Last modified: | 04 Oct 2012 17:18 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9693 |
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