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Identity, affiliation and resistance: understanding consumption amongst car cruisers

Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07.

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Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.