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Identity, affiliation and resistance: understanding consumption amongst car cruisers

Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07, Dublin.

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Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

Item type: Conference or Workshop Item (Paper)
ID code: 9693
Keywords: marketing, cars, consumption, consumerism, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 12 Mar 2010 18:59
Last modified: 17 Jul 2013 15:22
URI: http://strathprints.strath.ac.uk/id/eprint/9693

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