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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Identity, affiliation and resistance: understanding consumption amongst car cruisers

Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07.

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Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.