Identity, affiliation and resistance: understanding consumption amongst car cruisers

Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07.

Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9693
  Dates:	Date Event July 2005 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	12 Mar 2010 18:59
  Last modified:	09 Apr 2024 05:08
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/9693