Picture of virus under microscope

Research under the microscope...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

Explore SIPBS research

Modelling the export marketing strategy - performance relationship

Tagg, S.K. and Taggart, J.H. and Wheeler, C.N. (2002) Modelling the export marketing strategy - performance relationship. In: International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series . Palgrave, United Kingdom, pp. 181-193. ISBN 0-333-984110

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.