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Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA, United Kingdom. ISBN 1-85971489-7

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Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.

Item type: Book
ID code: 9518
Keywords: marketing and management, management accounting, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 24 Mar 2010 14:13
Last modified: 12 Mar 2012 10:52
URI: http://strathprints.strath.ac.uk/id/eprint/9518

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