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Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA. ISBN 1-85971489-7

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Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.