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Full wallets: the customer perspective on loyalty cards

Harker, M.J. (2006) Full wallets: the customer perspective on loyalty cards. Journal of Consumer Behaviour. ISSN 1472-0817

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Abstract

To be ascertained.

Item type: Article
ID code: 9502
Notes: AHR- article not found in journal
Keywords: marketing, Marketing. Distribution of products, Social Psychology, Applied Psychology
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 24 Mar 2010 10:27
    Last modified: 04 Sep 2014 20:04
    URI: http://strathprints.strath.ac.uk/id/eprint/9502

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