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Broadband diffusion in rural and remote Scotland

Tookey, A. and Whalley, J.L. and Howick, S.M. (2006) Broadband diffusion in rural and remote Scotland. Telecommunications Policy, 30 (8-9). pp. 481-495. ISSN 0308-5961

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Abstract

There is considerable interest worldwide in broadband diffusion, with research focusing on aspects such as the provision of broadband in remote areas and the socio-economic factors that determine the likelihood of adoption. This paper identifies the policies and initiatives used to encourage broadband awareness, availability and adoption in remote and rural Scotland. Complementary and (in some cases) contradictory policies are explored and areas where policy may be applied in the future suggested. Influence diagrams are used to investigate the impact of different policies on take-up rate and total adoption.