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An investigation into the service orientation discrepancy phenomenon in a public sector setting

Caemmerer, Barbara and Wilson, Alan (2007) An investigation into the service orientation discrepancy phenomenon in a public sector setting. In: Academy of Marketing Conference, 2007-07-03 - 2007-07-06, Surrey.

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Abstract

Conference paper looking into the service orientation discrepancy phenomenon in the public sector.

Item type: Conference or Workshop Item (Paper)
ID code: 9446
Keywords: service orientation discrepancy phenomenon, public sector, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 18 Mar 2010 13:17
Last modified: 04 Oct 2012 17:20
URI: http://strathprints.strath.ac.uk/id/eprint/9446

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