Evanschitzky, Heiner and Iyer, Gopalkrishnan R. and Caemmerer, Barbara (2008) Dimensions of satisfaction in retail settings: a research note. Journal of Relationship Marketing, 7 (3). pp. 275-285. ISSN 1533-2667Full text not available in this repository. (Request a copy from the Strathclyde author)
Taking issue with the prevalent practice of measuring customer satisfaction with a single global measurement item, this article stresses the importance of measuring customer satisfaction through its underlying dimensions, especially in retail settings. Empirical results of a survey of 351 consumers demonstrate that (a) consumer satisfaction with retail stores has 6 key dimensions, (b) the suggested dimensions of retail satisfaction predict overall satisfaction, and (c) the dimensions of retail satisfaction have a greater effect on overall satisfaction than SERVQUAL dimensions. However, the predictive power of the dimensions of retail satisfaction is still fairly low. Implications for retail management as well as academic research are outlined.
|Keywords:||customer satisfaction, retail satisfaction, multi-attribute measurement, SERVQUAL, Marketing. Distribution of products, Marketing|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||15 Mar 2010 14:57|
|Last modified:||30 Apr 2016 00:03|