Shaw, D. and Shiu, E.M.K. (2001) Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour. In: To Be Ascertained, 1900-01-01. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper discusses the role of ethical obligation and self identity in the theory of planned behaviour and the use of structural equation modelling for its assessment.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9428 |
| Notes: | AHR Also published in Journal of Consumer Studies, 26 (4). pp. 286-293 |
| Keywords: | structure equation modelling, self-identity, fair trade, ethical obligation, theory of planned behaviour, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 29 Mar 2010 15:22 |
| Last modified: | 04 Oct 2012 17:10 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9428 |
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