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Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour

Shaw, D. and Shiu, E.M.K. (2001) Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour. In: To Be Ascertained, 1900-01-01. (Unpublished)

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Abstract

This paper discusses the role of ethical obligation and self identity in the theory of planned behaviour and the use of structural equation modelling for its assessment.

Item type: Conference or Workshop Item (Paper)
ID code: 9428
Notes: AHR Also published in Journal of Consumer Studies, 26 (4). pp. 286-293
Keywords: structure equation modelling, self-identity, fair trade, ethical obligation, theory of planned behaviour, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 29 Mar 2010 15:22
Last modified: 17 Jul 2013 15:08
URI: http://strathprints.strath.ac.uk/id/eprint/9428

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