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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour

Shiu, E.M.K. and Hassan, L.M. (2002) A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In: Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. University of Minho. ISBN 9728755007

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Abstract

The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.