Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour

Shiu, E.M.K. and Hassan, L.M. (2002) A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In: Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. University of Minho. ISBN 9728755007

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.