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A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour

Shiu, E.M.K. and Hassan, L.M. (2002) A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In: Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. University of Minho. ISBN 9728755007

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Abstract

The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.

Item type: Book Section
ID code: 9425
Keywords: theory of planned behaviour, social theory, subjective well-being, healthy lifestyle, marketing, dietary supplements, logistic regression, multiple regression, structural equation modelling, data analysis, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 26 Mar 2010 12:41
Last modified: 17 Jul 2013 13:13
URI: http://strathprints.strath.ac.uk/id/eprint/9425

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