Shiu, E.M.K. and Hassan, L.M. (2003) Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour. In: 32nd EMAC Conference, 2003-05-20 - 2003-05-23, Glasgow, Scotland.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The Theory of Planned Behaviour is a well established model in marketing as well as in the social sciences. Attempts have been made over the years to increase the explanatory ability of the model through the use of additional variables. Individual studies have shown the benefits of such additions, but as yet no serious attempts have been made to incorporate other formal social models or theories into the TPB. This paper presents results from an initial study exploring the relationship with the TPB of two independent social theories, subjective well-being and healthy lifestyle. Results show that both theories make a potential contribution to the TPB.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9424 |
| Notes: | CD ROM |
| Keywords: | theory of planned behaviour, social theory, subjective well-being, healthy lifestyle, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 26 Mar 2010 12:22 |
| Last modified: | 04 Oct 2012 17:13 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9424 |
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