Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M. (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.
| Item type: | Book Section |
|---|---|
| ID code: | 9423 |
| Notes: | Available as CD Rom |
| Keywords: | ethics, consumer behaviour, consumer behavior, clothing, fashion, values, consumer decision making, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 22 Mar 2010 09:44 |
| Last modified: | 12 Mar 2012 10:51 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9423 |
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