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Profiling the target audience of a social marketing campaign: a cluster analysis approach

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

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Abstract

This paper examines profiling the target audience of a social marketing campaign.

Item type: Conference or Workshop Item (Paper)
ID code: 9413
Notes: AHR
Keywords: marketing campaign, social, cluster analysis, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 19 Mar 2010 13:10
    Last modified: 17 Jul 2013 15:27
    URI: http://strathprints.strath.ac.uk/id/eprint/9413

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