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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

Shiu, E.M.K. (2007) The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

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Abstract

This paper examines the impact of consumer uncertainty on purchase intention.