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The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

Shiu, E.M.K. (2007) The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

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Abstract

This paper examines the impact of consumer uncertainty on purchase intention.