The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

Shiu, E.M.K. (2007) The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Abstract

This paper examines the impact of consumer uncertainty on purchase intention.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9412
  Dates:	Date Event 2007 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	19 Mar 2010 13:34
  Last modified:	09 Apr 2024 05:11
  URI:	https://strathprints.strath.ac.uk/id/eprint/9412