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The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

Shiu, E.M.K. (2007) The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. In: 36th European Marketing Academy Conference, 2007-05-22 - 2007-05-25, Reykjavik.

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Abstract

This paper examines the impact of consumer uncertainty on purchase intention.

Item type: Conference or Workshop Item (Paper)
ID code: 9412
Keywords: consumer, purchase, behaviour, food additives, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 19 Mar 2010 13:34
    Last modified: 17 Jul 2013 15:27
    URI: http://strathprints.strath.ac.uk/id/eprint/9412

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