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An empirical examination of the extended model of goal directed behaviour: assessing the role of behavioural desire

Shiu, E.M.K. and Hassan, L.M. and Thomson, J.A. and Shaw, D. (2007) An empirical examination of the extended model of goal directed behaviour: assessing the role of behavioural desire. In: To be assertained, 1900-01-01.

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Abstract

This paper assesses the role of behavioural desire.

Item type: Conference or Workshop Item (Paper)
ID code: 9409
Notes: AHR
Keywords: goal directed behaviour, role, behavioural desire, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Faculty of Humanities and Social Sciences (HaSS) > School of Psychological Science and Health > Psychology
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 19 Mar 2010 13:42
    Last modified: 17 Jul 2013 15:27
    URI: http://strathprints.strath.ac.uk/id/eprint/9409

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