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A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

Shiu, E.M.K. and Hassan, L.M. and Walsh, G. (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc.. ISBN 9781605603513

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Abstract

This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.

Item type: Book Section
ID code: 9406
Notes: Also presented at: American Marketing Association Winter Marketing Educators' Conference, Austin Texas, 15-18 Feb 2008,
Keywords: conceptual model, antecedents, consumer uncertainty, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 12 Mar 2010 12:04
Last modified: 17 Jul 2013 13:21
URI: http://strathprints.strath.ac.uk/id/eprint/9406

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