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A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

Shiu, E.M.K. and Hassan, L.M. and Walsh, G. (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc.. ISBN 9781605603513

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Abstract

This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.