Shiu, E.M.K. and Hassan, L.M. and Walsh, G. (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc.. ISBN 9781605603513
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.
| Item type: | Book Section |
|---|---|
| ID code: | 9406 |
| Notes: | Also presented at: American Marketing Association Winter Marketing Educators' Conference, Austin Texas, 15-18 Feb 2008, |
| Keywords: | conceptual model, antecedents, consumer uncertainty, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 12 Mar 2010 12:04 |
| Last modified: | 12 Mar 2012 10:51 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9406 |
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