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I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23, Florida.

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Abstract

This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.

Item type: Conference or Workshop Item (Paper)
ID code: 9405
Notes: AHR
Keywords: smoke, cross-cultural exploration, effects, antismoking, non-smoker, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 22 Mar 2010 13:34
    Last modified: 17 Jul 2013 15:28
    URI: http://strathprints.strath.ac.uk/id/eprint/9405

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