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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: 2009 AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23.

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Abstract

This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.