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The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes

Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.

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Abstract

This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.

Item type: Conference or Workshop Item (Paper)
ID code: 9403
Notes: AHR
Keywords: emotion, store-environment cues, store-choice criteria, marketing outcomes, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 22 Mar 2010 14:44
    Last modified: 17 Jul 2013 15:28
    URI: http://strathprints.strath.ac.uk/id/eprint/9403

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