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The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes

Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.

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Abstract

This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.