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International Marketing: Modern and Classic Papers

Paliwoda, Stanley J. and Ryans, John K. (2008) International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham, United Kingdom. ISBN 978 1 84376 649 0

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Abstract

This authoritative three-volume collection presents the most important articles and papers published during the last thirty years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three volume work with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalised world.

Item type: Book
ID code: 9381
Keywords: international marketing, globalisation, SMEs, marketing strategy, marketing research, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 31 Mar 2010 15:04
Last modified: 12 Mar 2012 10:51
URI: http://strathprints.strath.ac.uk/id/eprint/9381

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